Authentic Creation
Stop overthinking your content and start creating from a place that actually feels like you.

leah
@iamleahhester

mau
@luckyrollmau
in 90 minutes: know what brings you alive, how to tell when you’re performing, and how to create from the real you.
🎥 live on zoom · july 22 · replay included

Hey, Leah here…
Is it just me –
or are people taking content creation wayyyy too seriously now?
Like, wasn’t there a time when creating just felt…
FUN???
When you stayed up till 4 am because you couldn’t pull yourself away from an idea?
Or when you’d be buzzing from finishing something you were genuinely proud of?
Or when you weren’t constantly asking...
‘is this going to do well?’
…and just created for the sake of…
creating?
It seems like with all the social media ‘tactics’ these days…
Creating became something you have to ‘get right’ –
Instead of something that comes from just living.
Like authenticity turned into something you have to ‘try to be’…
Instead of just…
Being.
And the crazy thing is,
the more seriously you take it…
The harder it gets.
And the less it actually ‘works’.
The truth is –
social media shouldn’t feel heavy or forced…
and if it does,
it’s probably not because you’re lazy, blocked, or somehow ‘lost your spark’...
It’s probably because somewhere along the way…
creation turned into performance.
Because the funny thing is…
The content that actually works?
The content people actually resonate with?
The content that builds trust...
and people save, share, and follow you from?
It’s rarely the most ‘optimized’, thought out, or well scripted...
It’s the most alive.
So no.
This isn’t a workshop on content hacks, viral tips, or even healing…
This is a workshop on getting back to the version of you that makes things ‘just because’ –
because ironically…
That’s the version people connect with the most.
here’s what i’ll cover:
- —why trying to ‘be authentic’ is what’s making you sound less like yourself
- —the 10-second check I do before posting — to know if i’m performing – or just being real
- —why you talk yourself out of posting your best ideas — and how to tell your intuition from the voice that’s trying to keep you safe
- —the 90-second ritual I do before filming to get my energy right and show up fully
- —why caring too much makes it harder to share — and why the posts you don’t think will work are usually the ones that people connect with the most
- —how to tell the difference between your real voice and the mask you subconsciously wear on camera
- —the surprisingly simple way I keep creating fun – and never run out of ideas to share
- —the 3 things I do whenever content starts feeling heavy — and how i get back to creating from play instead of pressure
oh ya –
and we’ll make something badly.
On purpose. 🤭
Not to post it.
Just to remember what it felt like before everything needed to ‘work’.
but most importantly –
you’ll walk away knowing how you best create, what brings you alive, and how to know when you’re performing a version of yourself.
because the people who do the best on social media?
are the ones being the most themselves.
Btw, when people come on my retreats I get suuuuper excited and silly – and we all just end up having a ton of fun. 😂
I expect the same thing will probably happen here.
I loveee chatting with my followers. And this is the first time I put something on like this –
so come hang!
I’ll leave some time for Q&A at the end, too.
It’s only $29 –
basically a typical night out… except this one will be waayyy more fun.
📅 july 22 · 6PM costa rica / 8PM ET / 5PM PT · live on zoom
📅 date: Wednesday, July 22
⏰ time: 6PM Costa Rica · 8PM ET · 5PM PT · 8AM Thu Bali
🎥 zoom (live) · replay included
⏳ ~90 min + q&a
$29
limited spots — to keep the q&a real.
if it’s not for you, message us. easy.
Lastly…
If you’re looking for ‘content tips’, ‘hacks’, or ways to ‘game the algorithm’ – this probably isn’t for you.
But if you’ve stopped creating because it feels forced,
have done ‘inner work’, healing, read books…
and have a journal full of ideas…
but can’t seem to sit down and make anything –
OR you’re just tired of overthinking and want to fall back in love with creating again –
while still being able to build something real –
this is for you.
Because maybe?
The best ‘content strategy’ is creating from the place where you don’t have to try.
So what do ya say?
You in?
— leah
📅 july 22 · 6PM costa rica / 8PM ET / 5PM PT · live on zoom

Leah Hester
@iamleahhester · 179k
founder of Surfing Shanti (surf + yoga retreats, costa rica) · founder of Aura by Leah

Mau
@luckyrollmau · 24.8k
beauty maxxer · founder of FLOW OS · world building for creators